Honesty, integrity, and compassion are at the core of everything we do, and these character traits apply to working with both humans and dogs. We hold everyone within our organization to the highest standards.  Even if a mistake is made, we will own it, do our best to fix it, and try to put a process in place to not let it happen again.

Proven Systems

The reason most people invest into a franchise concept is the proven systems.  We are proud to say we have spent just over 15 years perfecting our systems.  We have proven our concepts amongst different geographical areas, economic times, age brackets, males, females, and various previous experience levels. At the same time, we are not afraid to say we are constantly searching for ways to make our systems better with consistently looking for innovative approaches and concepts to improve.  As our times evolve and change, we want to provide a sense of security to our franchisees, knowing a team of experienced people are jumping ahead of changes and being proactive verses reactive.

Extensive Training

One of our biggest attributes and what we feel separates us from the competition is our extensive training program.  Our training programs are designed to provide knowledge and confidence to operate with ease.  Our franchisee training program consists of a 4-part training program:

  1. Online Learning
  2. Business Coaching
  3. Hands ON Learning
  4. Continuing Education Opportunities

Whether you are going to be both the dog trainer and the business owner of if you are going to be the owner and have a team of trainers, everyone is provided extensive training to fit their role in the business.

Unmatched Support

If we were only allowed to choose one aspect that separates us from the competition, without a doubt it would be the support we provide as The Dog Wizard Franchise.  From our personalized customer service team that answers your calls and schedules your appointments, to the incredibly helpful software, to our continued business coaching, to the continued education opportunities, to the amazing team of already successful fellow franchisees that will be unbelievable support with various things to come up from training questions to unique marketing opportunities, to our yearly conference, and on and on. The advantages of being part of an established brand that aligns with your business and personal values, is like being part of a big team with teammates working on your behalf every single day.

Training Philosophy

Balanced Training Approach

We train using a motivational method based around an intricate marker system, with the thoughtful use of pressure based on clear communication, consistency, trust and mutual respect.

We understand that naturally there are two types of behaviors that dogs will exhibit: self-rewarding and neutral. Self-rewarding behaviors are behaviors that lead to self-preservation and/or food acquisition such as running, jumping, barking, biting, chasing and eating. Neutral behaviors are all the rest like sitting, lying down, and coming when called. We believe that you cannot reward away self-rewarding behaviors. We have learned that dogs can be taught that neutral behaviors are not only worth doing but are a great path to good things.

Diverse Training Programs

You will learn to teach many different classes such as scent class, baby prep, grooming socialization, etc. These additional classes will allow you to offer a full list of menu items, which will in return, provide several additional revenue streams other than just obedience. Not only does this offer more revenue streams to your clients, but the level of expertise you present to your potential clients is much more appealing from the start.


The combined efforts of The Dog Wizard dog trainers and the dog owner are what makes the training work. We work with dog owners to achieve the goals they have for dog training. We then engage the dog owner in the training program so that the results are long-lasting and achieve the goals they have for dog training.

We then maintain an ongoing relationship so that the dog owner continues to enjoy the long-term benefits of engaging with The Dog Wizard for their dog training needs.


We utilize an open-minded and balanced approach toward training. We understand that no two dogs are alike. We also understand that, like children, every dog has their own behavioral style and needs.  We get to know each dog in front of us, tailoring our instruction to the needs of the dog owner and the learning capacity of the dog. We do not push dogs beyond their attention capacity. We take them from where they are to the place the dog owner would like their dog to be, and at a pace that is best for the dog. This approach is not only best for the dog, but it also achieves long-lasting results.


Because each dog has its own personality and learning style, we accept them for who they are. We also accept that each dog will learn at their own pace. Therefore, we take each dog from where they are to the place their owner wants them to be by implementing an individualized training plan. We assess each dog and map a plan designed for success as determined by their owner and their individual personality.


We take the responsibility of caring for the dogs we train to the highest degree. Dog are members of the family, and we treat them the same we would any of our own family members.  Many times, the dogs in our Jumpstart Programs do not want to go home ☺, and we consider this a compliment to providing the perfect balance of love, structure, and fun