Own a Dog Training Franchise.
Build a Business You Love.

Become a Dog Wizard franchise owner and run a recession-resistant, home-based business backed by 20 years of proven systems, a national brand, and a $152B industry that’s only growing.

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100+

Franchise
Owners

20+

Years of Proven Systems

35+

States With Awarded Territories

84.9M

U.S. households own a dog

$152B

Spent on pets in 2024

$13B

Spent on services like training

Recession-resistant & growing

Quick Assessment

Is The Dog Wizard Franchise Right for You?

Take our 2-minute opportunity quiz to find out if franchise ownership matches your goals, lifestyle, and financial profile. Turn your love for dogs into a business opportunity.

Takes less than 2 minutes

No Experience Needed

Home-Based, Mobile or Facility

Start from home with a branded van, scale into a brick-and-mortar facility at your own pace , all backed by a national support team.

Low Overhead

Complete Training Provided

Our Master Academy covers everything — dog training methods, business operations, marketing, and client communication from day one.

Total Investment Range

$116,400 – $195,750

Franchise fee $60,000 · Financing options available

Why Start Your Dog Training Franchise With Us?

Our proven systems, national brand, and lifetime support give you every advantage from day one, no prior dog training experience required.

Proven Training Philosophy

Our industry-leading balanced approach delivers real, lasting results. Clients trust The Dog Wizard name, and come back for it.

Comprehensive Support

Business, operations, and marketing training from day one. You’re never on your own, our corporate team is with you every step.

Turnkey Marketing Systems

Local SEO, digital advertising, and reputation management are built into your franchise. Leads come to you from day one.

Master Academy

Ongoing education through blended online and in-person programs keeps you sharp and growing long after launch.

Scalable Growth

Start mobile and low-cost. Expand into facilities, add trainers, or grow into multiple territories, on your timeline.

Community Focus

Local partnerships with vets, shelters, and pet businesses build your referral network and deepen community roots.

Want the Full Picture?

Download our free franchise brochure — investment details, training overview, franchisee stories and more.

Do You Have What It Takes?

We’re looking for passionate, community-minded people who want to combine purpose with profit. Experience in dog training is a strong advantage, but it’s not required. What matters most is your drive, heart, and hustle.

Love Dogs & Love Helping People

You genuinely care about the bond between dogs and their owners and want to make a meaningful difference in your community every day.

Motivated to Build & Grow

You’re entrepreneurial, ambitious, and excited about the idea of expanding into new territories and building a business at scale.

Active in Your Community

You thrive on relationships. Local networking, partnerships, and word-of-mouth are natural extensions of who you are.

Business or Sales Background

Whether your background is in business, marketing, sales, or animal care — our proven systems put your skills to work immediately.

Financial Requirements

  • Net Worth: $500,000 minimum
  • Liquid Capital: $100,000 minimum
  • Franchise Fee: $60,000 (discounts for multi-unit)
  • Total Investment: $116,400 – $195,750
  • Financing: Available with solid credit score
  • Ownership: Full-time or semi-absentee

Think you’re a good fit? Learn more about joining our franchise network and begin your journey.

Scale Your Business, Grow the Pack Nationwide

The Dog Wizard franchise gives you the flexibility to build and grow your business in a way that fits your goals. Start with a mobile model, expand your team and fleet over time, or evolve into a dedicated training facility offering year-round programs. You can also develop strategic local partnerships to increase your reach and impact.

Mobile Fleet

Launch quickly with a low-cost, home-based operation. Offer convenient in-home and on-location training sessions with a branded van.

Strategic Partnerships

Collaborate with local pet businesses, shelters, and vets to expand reach and build a referral network that compounds over time.

Scale to a Facility

Expand into a brick-and-mortar space for year-round classes, increased visibility, board & train programs, and additional revenue streams.

100+

Operating Locations

35

States & Counting

145+

Awarded Territories

Take the Lead! Get the Full Picture Before You Commit

Get instant access to our franchise brochure — investment breakdown, training overview, and real owner results included. No obligation.

Multiple Ways to Earn

Each program adds a new revenue stream, helping you meet local demand and build recurring client relationships all year long.

Puppy Obedience Training

High Demand

Private Training Lessons

Top Revenue

Board & Train

Multi-Week Packages

Specialty Training

Premium Tier

Day Training

Flexible Schedule

AKC Training

Certified Programs

Group Training Classes

Volume Revenue

Lifetime Support Program

Recurring Revenue

Get to Know the Vision Behind the Brand

Hear directly from our master franchise owner Grant Reeves on what makes The Dog Wizard different, and why now is the best time to get into this business.

Discover what makes The Dog Wizard one of the fastest-growing mobile dog training franchises in the country and why now is the right time to turn your passion for dogs into a business of your own.

Life-Changing Work. Rewarding Business.

Best Decision Ever Made!

Joining The Dog Wizard has been the best decision of my life. I run a successful business, grow every year, and I’m able to live my life exactly how I want to.

Justin Hall

The Dog Wizard Atlanta

We Outgrew Our Vision!

Started out, just me. Now we have four trainers.
Now we’re expanding our business into a brick and mortar place and it’s very exciting!

Trent Steel

The Dog Wizard Knoxville

Financial Growth

Bolting The Dog Wizard onto an existing pet services business is a very profitable way to grow sales and overall value. The systems are already in place.

Scott Templeton

The Dog Wizard Ashland

Start Building a Business That Works for You

Build something meaningful with the backing of an established brand, structured training, and ongoing support.

Your Path to Ownership: Our Simple 8-Step Process

From first conversation to grand opening, here’s exactly what to expect. It’s clear, structured, and built to set you up for success.

1

Introductory Call

Get acquainted, discuss mutual expectations, and check territory availability in your area.

2

Opportunity Overview

Deep dive into the franchise model, financials, tech stack, and what life looks like as an owner-operator.

3

Application & Bio

Submit your application and background information so we can better understand your fit and goals.

4

FDD Review Call

We walk through the Franchise Disclosure Document together and answer every question you have.

5

Franchise Validation

Hear directly from current franchisees about their day-to-day experiences, challenges, and support.

6

Discovery Day

Join us virtually or in person to meet the team, experience our operations, and get a real feel for The Dog Wizard.

7

Sign Franchise Agreement

Sign the agreement and officially join the pack. Welcome to The Dog Wizard family.

8

Onboarding & Launch

Kick off with a personalized welcome, Master Academy training, and guided onboarding — everything in place to start strong.

Transparent Investment Overview

Owning a Dog Wizard franchise is within reach. Multiple financing options are available for qualified candidates.

  • Home-based start means low overhead and fast launch
  • Discounts available for multi-unit franchise owners
  • Financing available through SBA Express Loans for qualified candidates
  • Full-time or semi-absentee ownership models available
  • Dogs will always need training — recession-resistant demand

Get in touch and find all details.

Frequently Asked Questions

Yes! First off, nearly 60% of households in the US own at least one dog. And, Americans spent approximately $100 billion on their pets in 2020 with nearly $11 billion on services like training. A lot of this is being driven by millennials who are spending more money on their pets than any previous generation. So yes, this is indeed a dynamic market with continued upward growth.

The benefit of joining The Dog Wizard as a franchise partner is that you do not need to be an expert in training dogs. You will learn everything necessary about dog training from our expert trainers at the Dog Wizard Academy. The Academy is a 10,000 square-foot flagship facility in Cincinnati Ohio. You will learn basic obedience training, on and off-leash training, health and safety, and overnight boarding best practices. Additionally, if you are the owner/operator, we will teach you core business operations. Once you’ve successfully graduated, you’re certified and ready to become a Dog Wizard trainer!

Many people assume the cost of setting up their own business is beyond their means. However, with a start-up cost of an estimated $73,000 to $215,000, that goal of owning your own business is very much within reach.
If you’ve got a solid credit score there are several options available to secure financing and spread-out the cost of the franchise fee among other initial expenses.
Business Finance Depot SBA Express Loan

Once you’ve been certified as a Dog Wizard balanced trainer, you won’t need to spend a huge amount of your budget on labor costs. Many of our franchise owners run successful training services, but hire other Dog Wizard certified trainers over time to meet demand.

Our dog training franchises are successful because we understand dogs and dog owners. After 16 years of dog training expertise, we understand that dogs want to please their owners and respond best to positive reinforcement, while dog owners want to feel loved and listened to by their pets. Once we’ve helped you master the principles of balanced dog training, you’ll be able to manage your business with the ease and joy that we do.

Your success as a franchise partner is critical to our success as a Company. We need you – and all other franchisees – to grow and prosper. Therefore, we are diligent in on-boarding you to learn how to effectively manage the business. As an example, we help develop and launch your local marketing and social media efforts to generate leads for your business, guide you through the set-up and training of our CRM, assist in ordering equipment and supplies, and many other critical things in our checklist to ensure you build the proper foundation for growth.